Reflection on Article

I agree with this article for the most part. I believe that if you surround your company with good people, it will enhance the chances of being successful. Like they said, it is easy to teach someone a task, but they have to teach themselves how to be responsible, honest people themselves. I probably would not have been able to conduct my interview at Kaboom, due to the fact I would not be able to leave the room like a playground. I like the idea they had behind that. One interview style that seemed odd to me was Microsoft's belief in ten hour interviews. Yes, you get a good idea of how the person really is, but i do not care who you are you have to start getting irritated about hour three. Maybe that's just me. This article opened me up to new and interesting ways of interviewing that I will keep in the memory banks for future use.

Dual Coding

The dual coding theory states that processing for verbal and non-verbal inputs for humans are equal. Paivio (1986) states: "Human cognition is unique in that it has become specialized for dealing simultaneously with language and with nonverbal objects and events. Moreover, the language system is peculiar in that it deals directly with linguistic input and output (in the form of speech or writing) while at the same time serving a symbolic function with respect to nonverbal objects, events, and behaviors. Any representational theory must accommodate this dual functionality." That is a serious definition. For the sake of advertising, this theory implies that it is important to code the message you are trying to convey in different styles. This will allow for more people to be reached by your message.

One example of dual coding I have noticed in advertising this week is in a commercial by a camouflage company, Mossy Oak. The commercial shows different hunting backgrounds where the hunter is slowly made visible to the viewer. This is a direct appeal to images, so the potential buyer can see how effective the product is suppose to be. Second, during the whole commercial they are whispering. This is to make you think you are actually in the woods, and one with the commercial. I felt this commercial was especially effective in showing dual coding.

Reflection on Group Work

So far my feelings toward my group are positive. At times it has been hard to arrandge schedules to match up, but always can find a way. I feel each person in our group can bring something different and vital to the table when doing our project. I know I have no artistic ability and having Sal in my group helped a lot when it came to the design. He did some things I never knew you could do with regards to color arrangement and structure that really helped bring the proposal together. I believe we are able to feed off each other's ideas which helps us all get on the same page with one another. Everyone shows up to all meetings ready to work and preared with materials we assigned during previous meetings.

Overall, our group works good together and has the potential for great things.